Privacy Policy
Effective Date: April 30, 2026
This Privacy Policy describes how we ("Company," "we," "us," or "our") collect, use, disclose, and protect your personal information when you use our e-commerce mobile application ("App"). By using the App, you agree to the practices described in this Privacy Policy.
This policy is designed to comply with the Apple App Store and Google Play Store requirements, as well as applicable privacy laws including GDPR, CCPA, and other regional regulations.
• Account information: name, email address, username, and password
• Billing and payment information: credit/debit card details, billing address
• Shipping address and delivery preferences
• Profile information and purchase history
• Customer support communications
• Device identifiers (device ID, advertising ID)
• IP address and general location data
• App usage data, browsing behavior, and purchase history
• Crash reports and performance diagnostics
With your permission, we collect precise GPS location to provide services such as delivery tracking, store locators, and personalized offers. You can disable location access at any time in your device settings. We do not share your precise location with third parties for advertising purposes without your explicit consent.
If you choose to enable social features (such as inviting friends or sharing wishlists), we may request access to your device contacts. Contact data is used solely for that feature and is not stored on our servers or shared with third parties without your permission.
• Process and fulfill your orders
• Send order confirmations, shipping updates, and receipts
• Provide customer support
• Personalize your shopping experience and product recommendations
• Send promotional communications (only with your consent)
• Detect and prevent fraud and unauthorized access
• Comply with legal obligations
• Improve our App, services, and user experience
We retain your personal data for as long as your account is active. Specifically:
• Account data: Retained for the duration of your account and for 3 years after account deletion, unless a longer period is required by law.
• Transaction and purchase history: Retained for 7 years for legal, tax, and accounting compliance.
• Location data: Retained for no longer than 90 days, after which it is automatically purged.
• Contact data (if accessed): Retained only during the active session and not stored on our servers.
• Marketing preferences and communication logs: Retained for 2 years or until you withdraw consent.
After the applicable retention period, your data is securely deleted or anonymized so it can no longer be associated with you.
You have the right to request deletion of your personal data at any time. Here is how you can do so:
Go to Settings > Account > Delete My Account in the App. Your account and associated personal data will be permanently deleted within 30 days of your request.
Email us at adam@adamduthiefitness.com with the subject line "Data Deletion Request" and include your registered email address. We will confirm your request within 5 business days and complete deletion within 30 days.
• Your account, profile, and personal data will be permanently removed from our active systems.
• Some data may be retained in anonymized, non-identifiable form for analytics.
• Certain data (e.g., transaction records) may be retained for up to 7 years as required by law for financial and tax compliance.
• Backup copies will be fully purged within 90 days of your deletion request.
By creating an account or placing an order, you agree to receive transactional emails necessary to fulfill your purchase. These include order confirmations, receipts, shipping updates, and account security notices. These emails are not optional as they are required to deliver our services.
With your consent, we may also send you marketing communications such as promotions, new product announcements, fitness tips, and special offers from Adam Duthie Fitness. You can opt in to marketing emails by:
• Checking the marketing opt-in box when creating your account
• Subscribing via the App or our website
• Providing your email address in connection with a purchase (existing customers may receive marketing about similar products and services)
You can unsubscribe from marketing emails at any time by:
• Clicking the "Unsubscribe" link at the bottom of any marketing email
• Updating your preferences in the App under Settings > Notifications > Email Preferences
• Emailing us at adam@adamduthiefitness.com with the subject line "Unsubscribe"
Opt-out requests will be processed within 10 business days. Please note that even after opting out of marketing emails, you will continue to receive transactional emails related to your account and orders.
All email communications from Adam Duthie Fitness comply with the CAN-SPAM Act, GDPR (where applicable), and other relevant regulations. We will never sell or rent your email address to third parties for their own marketing purposes.
We do not sell your personal data. We may share data with:
• Service providers: Payment processors, shipping carriers, cloud hosting providers, and analytics partners who assist in operating our App.
• Legal authorities: When required by law, regulation, or valid legal process.
• Business transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred to the new entity.
All third-party partners are required to handle your data in accordance with this Privacy Policy and applicable law.
Depending on your location, you may have the following rights:
• Access: Request a copy of the personal data we hold about you.
• Correction: Request correction of inaccurate or incomplete data.
• Deletion: Request deletion of your data (see Section 5).
• Portability: Request your data in a machine-readable format.
• Opt-out: Opt out of marketing communications at any time via the unsubscribe link in our emails or in App settings.
• Restrict processing: Request that we limit how we use your data.
To exercise any of these rights, contact us at adam@adamduthiefitness.com.
We use industry-standard security measures including encryption in transit (TLS) and at rest, access controls, and regular security audits to protect your personal data. However, no system is 100% secure, and we encourage you to use a strong, unique password for your account.
Our App is not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us immediately at adam@adamduthiefitness.com and we will delete it.
We may update this Privacy Policy from time to time. We will notify you of material changes via email or an in-app notification at least 30 days before the change takes effect. Continued use of the App after the effective date constitutes acceptance of the updated policy.
If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us:
• Email: adam@adamduthiefitness.com
• Mailing address: Adam Duthie Fitness, 418 Broadway Ste R, Albany, NY, US
• In-app: Settings > Help > Contact Support
Last updated: April 30, 2026